Top 5 Health and Fitness Apps in Europe Q4 2021

In the fourth quarter of 2021, the top 5 health and fitness applications on a unified platform in Europe demonstrated notable trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, starting at approximately $690K and ending the quarter at around $462K. Weekly downloads showed a downward trend initially, dropping from 107K to 59K by late November, but rebounded strongly to 112K in the final week of December. Weekly active users exhibited a gradual decline from 3.7M to about 3.1M mid-quarter, then recovered to 3.6M by the end of December.

Headspace: Sleep & Meditation saw a steady increase in weekly revenue, peaking at around $394K in mid-December. Weekly downloads remained relatively stable, averaging around 46K, with a notable increase to 49K in the last week of December. Active users started at 672K, dipped to about 524K by mid-December, and then slightly increased to 560K towards the end of the quarter.

Flo Period & Pregnancy Tracker showed strong performance with weekly revenue peaking at approximately $422K in mid-November. Weekly downloads consistently hovered around 200K, with a sharp increase to 243K in the last week of December. Active users remained robust, starting at 6.7M and ending the quarter at around 6.6M, despite slight fluctuations throughout the period.

Fitbit: Health & Fitness experienced a peak in weekly revenue at about $393K in the last week of December. Downloads showed a significant spike from around 55K to 411K in the week of December 20, and then a drop to 150K in the final week. Active users displayed minor fluctuations but remained strong, starting at 2.6M and closing at approximately 2.5M.

Calm maintained steady weekly revenue, averaging around $318K, with a slight peak at $348K in late October. Weekly downloads saw an upward trend, particularly in December, with a notable increase to 98K in the final week. Active users remained relatively stable throughout the quarter, fluctuating around 650K.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.